YouTube takes a few things into account when serving ads: In other words, people often show up on YouTube with a need in mind, like how to tie a tie or how to draw. YouTube’s biggest selling point is this: It has intent. Marketers can target users based on gender, age, location, and online behaviour, and then easily track and measure the effectiveness of their campaigns.

In addition to offering enormous reach, YouTube also enables marketers to get access to advanced targeting and tracking systems via Google AdWords. If the massive user count alone isn’t enough to persuade you to include YouTube in your marketing strategy, note that YouTube users are highly engaged, watching an average of one billion hours of video every day. There are now more than 2 billion unique YouTube users every month, making it one of the biggest social media platforms marketers can leverage regardless of their industry or niche. Let’s go… Why is YouTube good for advertising?Īs of 2020, YouTube is the most-visited site in the United States and the entire world.

Advanced tips to optimise your strategy.

Learn how to nail your YouTube advertising strategy in our ultimate guide to YouTube ads. So, if you want to get noticed by your online audience, build engagement and delight them, YouTube is the place to be.īut it’s not as simple as uploading videos to a YouTube channel and expecting people to find and engage with them.Īs with Google search, a combination of paid and organic efforts is often the most effective approach. Moreover, a study by Sprout Social found that 78.8% of marketers say that YouTube is the most effective video marketing platform, beating Facebook, which got 58.5% votes.

That’s more than the whole population of Australia! And they’re consuming a cool five billion videos every single day. In fact, there are 30 million+ daily active users on YouTube every single day. Did you know YouTube is the second most popular website after Google?

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